Heineken Debuts “Best Tasting Light Beer” Campaign Featuring Neil Patrick Harris

 

Behind the Scenes making of the Heineken Light National Commercial –  Heineken Light named Best Tasting Low Calorie Lager in World Beer Championships

Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced today the launch of its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris.  Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the “Best Tasting Light Beer” award to life.  

 

The reformulated Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish. Extensive research revealed that 40% of 21-27 years olds cited “tired of the taste” as the reason why they are drinking less light beer as a whole [Consumer Edge Insights’ Beverage DemandTracker]. To meet consumer demand for fuller flavored light beer, Heineken leveraged its 150 years of brewing expertise to enhance the flavor of Heineken Light.

 

The Heineken Light creative will feature a new TV commercial starring Neil Patrick Harris and will celebrate the “Best Tasting Light Beer” award, extending online through a series of digital videos and behind the scenes content. The campaign is a product announcement for the Best Tasting Light Beer, but with a twist: it tastes so good but certain alcohol regulations in the USA don’t allow our spokesperson to drink it on camera. Heineken and their agency partners at Wieden + Kennedy worked with Neil Patrick Harris to embrace this challenge and to find clever and humorous ways to bring the taste experience to life on TV.  

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New York City:   From singer to….designer.  

 

Actress and singer Selena Gomez has teamed with Coach, Inc., a leading New York design house of modern luxury accessories and lifestyle brands, to launch the Coach x Selena Gomez Collection.

 

The collection features the Selena Grace, a bag designed by Selena in collaboration with Coach Creative Director Stuart Vevers, the offering also includes small leather goods and accessories available for a limited time. 

 

The Selena Grace is a double-handled go-everywhere bag built for real life. Selena Grace features Gomez’s personal touches: a hangtag bearing her signature and a storypatch sewn inside with her empowering message: “To be you is to be strong.” The bag is further customized with “Love yourself first” in Selena’s handwriting—a phrase inspired by one of her tattoos—embossed onto the base of the bag. 

 

The Selena Grace is available in three exclusive colors: Selena Black Cherry, Selena White and Selena Red. The collection also includes bag charms, wallets and the Selena Wristlet.

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