A WEEKLY 30 MINUTE PROGRAM
with 3 minute & 1 minute digitals
with 3 minute & 1 minute digitals
THIRTY MINUTE VERSION
INTRODUCTION/OPENING
Rachel reveals the city, clip of the super fan, clip of the players talking about fans, and clip about any unique team tradition.
PART 1 -Establish the city
Rachel introduces the team’s city on-camera. Voice over explains the team’s history in the city fun fact style, include any anecdotes about the city’s influence on the team’s location/mascot and any fan traditions.
PART 2 – SuperFan Inside Look
Rachel meets the SuperFans or visits the Team’s Official Fan Club for a “Day in the life.” Showcase extreme fan elements, a home room dedicated to the team, office cubicle, car, collectibles and the extreme love of the team. This will showcase the SuperFan’s pre-game rituals and inside the arena.
PART 3 – Meet The Fans
Rachel conducts interviews with the fans at the arena prior to the game. Fans describe their style, why they love their team, and memorable fan moments.
PART 4 – In-game Tradition Explainer
Identify the unique in-game tradition, such goal scoring songs, crazy mascots like Gritty, Blackhawks fans cheering over the National Anthem, origins of NY Islanders chants and more. Explain the tradition’s origin with voice over, file footage, and fan interviews with reactions/explanations.
Part 5 – NHL Player Community Engagement
Showcase the team’s community engagement activities ranging from youth hockey camps, charity events, and will include a player’s surprise moment with an unsuspecting fan. This will include player and team foundation interviews about their support for the charity or organization.
An example of this is Minnesota Wild’s Ryan Hartman donating fans’ ‘fine fund’ to Minnesota children’s hospital.
CLOSE
Rachel offers final thoughts
Tease next week’s episode
FIFTEEN MINUTE VERSION
FIRST SECTION – Establish the city and its history. Showcase the city’s influence on the team’s name/location/mascot and any fan traditions.
SECOND SECTION – Meet with the head of the team’s fan club or a super fan(s) – at home prepping for the game – driving to the arena – meeting with the team’s head of fan engagement.
THIRD SECTION –
Option 1: Player Surprise moment with an unsuspecting fan. Coordinate a player to surprise and meet a pre-selected fan. Capture the moment as well as soundbites with both the player and fan before and after the surprise. This will be similar to when Canadiens Carey Price reunited and surprised the young fan onstage at the 2019 NHL Awards.
Option 2: Soundbites with players’ reaction to their fan base and share memorable fan moments.
Option 3: Opportunity to cover a player’s charity or team’s charity and include soundbites with the player about their support for the charity as well as showcasing fan interactions.
The Three Minute Digital Version
Option 1: Highlight one SuperFan by showcasing their home dedicated to the team, office cubicle, car, and their pre-game & in-game rituals.
Option 2: Interviews with the fans at the arena prior to the game. Hear fans describe their memorable team based moments, their team’s fan style and their team’s traditions.
Option 3: Identify one unique in-game tradition and explain the origin with voice over, file footage, and team marketing and fan interviews.
Option 4: Showcase the team’s community engagement activities ranging from youth hockey camps, charity events, and will include a player’s surprise moment with an unsuspecting fan. This will include player and team foundation interviews about their support for the charity or organization.
The One Minute Digital Version
Option 1: Highlight one SuperFan by showcasing their home dedicated to the team, office cubicle, car, and their pre-game & in-game rituals.
Option 2: Interviews with the fans at the arena prior to the game. Hear fans describe their memorable team based moments, their team’s fan style and their team’s traditions.
Option 3: Identify one unique in-game tradition and explain the origin with voice over, file footage, and team marketing and fan interviews.
Option 4: Showcase the team’s community engagement activities ranging from youth hockey camps, charity events, and will include a player’s surprise moment with an unsuspecting fan. This will include player and team foundation interviews about their support for the charity or organization.
