Toyota Motor North America announced plans to debut in the U.S. market this year, three new electrified models: two BEVs and a PHEV.
“We continue to be leaders in electrification that began with our pioneering introduction of the Prius nearly 25 years ago,” said Bob Carter, TMNA executive vice president of sales. “Toyota’s new electrified product offerings will give customers multiple choices of powertrain that best suits their needs.”
The new electrified models further expand Toyota’s U.S. leadership in alternative powertrain vehicles. Toyota has over 40% share of the total alternative fuel vehicle market, which includes a 75% share of the fuel cell market and a 64% share of hybrids and plug-ins. By 2025, Toyota’s goal is to have 40% of new vehicle sales be electrified models, and by 2030 expects that to increase to nearly 70%.
Between now and 2025, Toyota and Lexus models, globally, will have an electrified option.
On the Horizon
That “core product” will continue to be on the move, speeding towards the future. When Toyota Motor Corporation announced that by 2025, every vehicle in the lineup will have an electrified alternative, this is very much the world the company envisioned—maximum choice While the hybrid powertrain will certainly be present in many new models, the company will continue to develop cars that utilize a variety of alternate fuel sources, such as fuel cell (FCVs), plug-in and battery electric vehicles. The 2025 goal is a multifaceted approach which will help Toyota optimize the potential of future cars powered by alt-fuel sources, allowing them to create cars that move faster, travel farther and feel stronger, while also reducing emissions.
For example, FCEVs utilize a fuel cell instead of, or in combination with, a battery to power the on-board electric motor. Toyota has long believed that hydrogen fuel cell technology could be a zero-emission solution for a wide array of vehicles. The Mirai represents approximately 75% of fuel cells sold in the U.S. There are currently 45 hydrogen stations in California with 16 under construction now – 111 new hydrogen fueling stations will be built in the state by 2027.
In addition to cars, the company is partnering with the Port of Los Angeles to establish a fuel cell electric technology network for freight to move goods from shore to shore. The project includes 10 new zero-emission fuel cell electric Class 8 hydrogen-powered on-road trucks to help transport cargo from the Port of Los Angeles.