Toyota October Sales

–  New Electric Vehicles

–  Just Announced bZ4X BEV (Battery Electric Vehicle)
Launch Mid 2022

– 10 Year $3.4 Billion Electrification Investment

– Kentucky $461 Million Investment, 1,400 Direct Jobs Helps
Modernize Facility, Increases Production Flexibility which
Supports Carbon Neutrality

Auto Industry Outlook

  – Bob Carter, Toyota Executive Vice President, Sales
Discusses These Topics-



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November 2021 - Toyota Open Letter Concerning EV Production

Live Interview Alert

  • Contribution to SDGs based on the concept of “home planet”
    Toyota’s approach to carbon neutrality is “practical and sustainable,” aiming to reduce CO2 with products that are easy to use and highly appealing.


  • The TOYOTA bZ series adopts a BEV-dedicated platform that aims for a value greater than zero (“beyond Zero”). The bZ4X has the excitement of an SUV-style BEV, driving appeal, and is the first model of the Toyota’s bZ series, which emphasizes safety and peace of mind. It will be launched worldwide in the middle of 2022.


  • Toyota is promoting the deployment of BEVs in its full lineup, starting with the bZ4X.

Toyota just said that it will invest approximately $3.4 billion (380 billion yen) in automotive batteries in the United States through 2030. Specifically, the investment is for developing and localizing automotive battery production, including those for battery electric vehicles, and is part of the global total of approx. $13.5 billion (1.5 trillion yen) set aside for investment in battery development and production announced.

  • Cumulatively, Toyota has sold more than 18.7 million electrified vehicles, including over 4.5 million in the U.S.


  • While electrified vehicles already account for nearly 25 percent of Toyota’s U.S. sales volume, that number is expected to rise to nearly 70 percent by 2030.


  • To meet the growing demand, Toyota continues to steadily expand its lineup of electrified vehicles, including hybrid (HEV), plug-in hybrid (PHEV), fuel cell (FCEV) and battery electric vehicles (BEV), from 55 models today to about 70 models by 2025.


  • Of the 70 models, 15 will be BEVs, including seven Toyota bZ (Beyond Zero) models.


  • By 2030, Toyota expects to sell two million zero emission vehicles (BEVs and FCEVs) globally, and in the U.S. The company expects to sell between 1.5 million to 1.8 million electrified vehicles, including ZEV models.


Toyota’s First U.S. Vehicle Plant Shifts Transformation into High Gear $461 Million Investment, 1,400 Direct Jobs Helps Modernize Facility, Increases Production Flexibility which Supports Carbon Neutrality. The Toyota Kentucky (TMMK) facility announced a series of changes and projects that will boost the Georgetown plant’s transformation to meet shifting customer demand, reduce its carbon footprint and advance future capabilities.

LOCATION:             Toyota North American Headquarters – Plano, Texas


Bob Carter has said:


“Our approach is a portfolio approach. We don’t think one technology is absolutely the best solution for each customer. We are working on an entire portfolio of hybrids, which we have been selling since 1997, plug-in hybrids, and full battery-electric as well as our fuel cell vehicles.”

Bob Carter is executive vice president of sales for Toyota Motor North America.

In his role, Carter is responsible for sales, marketing, distribution, and customer service for the Toyota and Lexus brands in North America. Prior to his current position, Carter was senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc., where he was responsible for the Toyota division, the Lexus division, sales administration, Toyota Logistics Services, Toyota Motor Sales de Mexico, and Toyota de Puerto Rico.


Toyota Motor North America announced plans to debut in the U.S. market this year, three new electrified models:  two BEVs and a PHEV.


“We continue to be leaders in electrification that began with our pioneering introduction of the Prius nearly 25 years ago,” said Bob Carter, TMNA executive vice president of sales. “Toyota’s new electrified product offerings will give customers multiple choices of powertrain that best suits their needs.”


The new electrified models further expand Toyota’s U.S. leadership in alternative powertrain vehicles. Toyota has over 40% share of the total alternative fuel vehicle market, which includes a 75% share of the fuel cell market and a 64% share of hybrids and plug-ins. By 2025, Toyota’s goal is to have 40% of new vehicle sales be electrified models, and by 2030 expects that to increase to nearly 70%.


Between now and 2025, Toyota and Lexus models, globally, will have an electrified option. 



On the Horizon


That “core product” will continue to be on the move, speeding towards the future. When Toyota Motor Corporation announced that by 2025, every vehicle in the lineup will have an electrified alternative, this is very much the world the company envisioned—maximum choice While the hybrid powertrain will certainly be present in many new models, the company will continue to develop cars that utilize a variety of alternate fuel sources, such as fuel cell (FCVs), plug-in and battery electric vehicles. The 2025 goal is a multifaceted approach which will help Toyota optimize the potential of future cars powered by alt-fuel sources, allowing them to create cars that move faster, travel farther and feel stronger, while also reducing emissions. 


For example, FCEVs utilize a fuel cell instead of, or in combination with, a battery to power the on-board electric motor. Toyota has long believed that hydrogen fuel cell technology could be a zero-emission solution for a wide array of vehicles. The Mirai represents approximately 75% of fuel cells sold in the U.S. There are currently 45 hydrogen stations in California with 16 under construction now – 111 new hydrogen fueling stations will be built in the state by 2027.


In addition to cars, the company is partnering with the Port of Los Angeles to establish a fuel cell electric technology network for freight to move goods from shore to shore. The project includes 10 new zero-emission fuel cell electric Class 8 hydrogen-powered on-road trucks to help transport cargo from the Port of Los Angeles.

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