Too Much But Not Enough!

Thirty (30) Minutes in Length

Water – it’s one of the greatest challenges developing nations face today. Though it covers about 71 percent of the earth’s surface, more than 97 percent is found in the ocean, unusable for drinking, growing crops, and most industrial uses. In fact, less than three percent is freshwater, with the majority, around 2.5 percent, unavailable as it is found in places like the arctic poles, in glaciers and ice caps, in the atmosphere, in rivers or other bodies of water that can be highly polluted or the water is simply too far beneath the surface. That leaves less than one percent of the world’s water for human uses.

Globally, families and households consume only a fraction of the available freshwater. Agriculture uses 70 percent while 19 percent goes to industry. Only 11 percent is used by households. With water this scarce, we need to think about the importance of water conservation, maintaining access to safe fresh water for people where it is needed, while also not deepening other water crises we will face in the future.


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Potentially compounding the water crisis in America is a new urgency to “build it here” and reduce the nation’s dependence on global supply chains for core products.   New industrial complexes, such as those for battery and semiconductor chip plants, and the expansion of existing automotive centers to build electric vehicles are evidence of this trend. This is all water-intensive and being built in the U.S. right now.

Toyota has long been a leader in using fewer and fewer gallons to produce its vehicles, a practice of growing importance in water-stressed areas such as California, Texas, and Mexico.

“At Toyota, we know our collective future – our health and well-being – depends on our ability as a society to focus on collective issues like the reduction of water,” said Kevin Butt, Toyota Motor North America’s environmental sustainability director. “To solve our own puzzle, we aggressively explored a variety of options to find the one that would best meet our needs, and, in this case, it was clear the fastest way to reduce the greatest amount is by collecting and reusing water, in addition to reimagining our manufacturing process.”

Technology & Innovation to capture rainwater to use over and over again in manufacturing is here now and we will take a close look at how brilliant minds are determined to solve these important water access issues.


Brilliant minds are determined to solve these important water access issues.

WATER: We have too Much But Not Enough, zooms in to examine the latest science, learnings and developments undertaken by one of the nation’s largest manufacturers aiming to become carbon neutral in its facilities by 2035 in the world premiere set to air on June XX at X:00 PM (ET/PT) on the Science Channel and June XX at X:00 PM (ET/PT) on MotorTrend TV and on demand on the Discovery Science GO APP.


The program is narrated by Adrian Grenier with reports from Neka Zang at distressed areas in California. The program is funded by Toyota.


Continuing with the  path to tell the story of Toyota’s mission to become carbon neutral by 2035 and in line with the 7th Environmental Action Plan,  Bader has been commissioned to produce a television program for the Discovery Science Channel, Motor Trend TV and for the Discovery Science Go App on Challenge #4:  WATER


The  plan is to deliver and air the programs in mid June 2022 – for Summer Airings.


“Water” is one of Toyota’s four focus areas in North America. The company’s approach to water stewardship addresses Challenge 4 of the Toyota Environmental Challenge 2050 and emphasizes conserving water and raising awareness in the communities about water issues. Every living thing needs water to survive. Toyota’s action today to protect this precious resource creates lasting value and builds a better tomorrow for us and the planet.

The Channels Include:

The Discovery Science Channel


Motor Trend TV


Discovery Science GO App


Consideration for D+ Streaming


A closer look at recent research and findings on the growing issues of access to clean water in the United States and what climate change is doing to create wild swings that have more energy, do more damage and release rainwater that is uncollectible.


This program will visit the Toyota manufacturing plant in Mexico just south of the Tijuana border to see first hand the unique rainwater collection system developed to capture what falls from the sky for a few short months, and how its reused over and over during the manufacturing process. 

Toyota’s assembly plant in Indiana is saving an estimated 54 million gallons of fresh water per year by reusing wastewater during the paint pretreat process.


We will visit with members of the World Environmental Center to find out what their companies are doing to collect and reuse water while creating new means of making products using less water.


The interview list includes:


–  Leah Curry – Toyota Indiana President

–  Kevin Butt, Head of Environment, Toyota North America
   (Member of the World Environmental Center Board)          

–  Gary White, Co-Founder, Author of New Book, “Worth of Water”

–  Mark Yamauchi, Toyota North America, Sustainability Manager
    (Water Usage Expert)

–  Will Sarni, CEO, Colorado River Basin Fund & Founder, Water Foundry 

–  Dr. Douglas Brinkley, Accomplished Author

US Broadcast Media Contact:


Bader Content Studios


NYC HQ: +1.212.744.5380